Sharpening the Edge of your Business with Effective Product Photography
The emergence of the Internet and the fast-paced changes in society have caused drastic technological advancements. It, definitely, made things and processes easier and seamless for everyone. Messages and promotions can be massively disseminated through the help of the Internet and other social media platforms which makes them crucial for e-commerce and the online presence of businesses.
Today online shopping is very much preferred considering the COVID-19 pandemic. Businesses are shifting from traditional, physical stores to having e-commerce that lets consumers order a product with just a simple tap or click. The first thing that your shoppers see on your online shop are the photos that you integrate within it. Considering this, it is highly recommended that businesses utilize high-quality images for their e-commerce to accumulate attention and help generate sales.
Product listing, social media postings, website portfolios, and catalogs are the gateway for your customers to take a peek at your offered products and services. Study shows that 93% of consumers consider visual content to be the critical deciding factor in a purchasing decision. So, depending on the photos and videos that you put out and show to your business platform, the consumers might purchase your products or go find another one.
Effective brand imagery motivates the recurrence of orders from consumers. Product photography or advertising photography helps ensure that your products will be captured in a way that will effectively reflect your brand values and business goals. Brand image is essential in setting your business apart from the market. It is paramount to your brand’s credibility and it helps establish a strong foundation of loyalty among potential consumers.
Commercial photography lets you capture highlights of your products and put out photography that sells on your online catalog, and your social media pages and flaunt them to attract potential consumers. A good product portfolio is an effective way to get attention, especially when backed up with scroll-stopping captions and post-production elements.
Product photography also helps your consumers envision a clear image of what they will get when they purchase your products. It helps set expectations of what they will receive upon ordering something from your online shop/ e-commerce. Study shows that 22% of products purchased online were returned because the items they receive look different from the photos that were shown on their online store.
Show the world what you’ve got! We offer affordable and flexible photography packages without compromising quality. We make sure to cater to all kinds of products – ranging from giveaways, accessories, apparel, cars, and even food and beverage. Online businesses must leverage commercial and product photography to effectively attract consumers to purchase from your shop and build a strong recurrent relationship with them.
If you would like product photography that helps you highlight the edge of your products for them to be flaunt-ready for your business page and website, Lens of Life Production, Inc. got you covered. Look no further, send us a message, and put our lens to work